This is the outcome of a random chat I had with chatGPT about using google search console to do keyword research today:
Question:
How to do keyword research using google search console and not the keyword planner so in essence using the data that you get from search console to find keywords to optimise your site for.
Question:
Make sure to include step by step instructions on how to find the data and only use what is important like keywords that are on page 2 to 5 of google
Answer:
Are you looking to improve your website’s visibility and ranking on search engine results pages? Keyword research is a critical step in optimizing your website for SEO, and Google Search Console is a powerful tool that can help you identify the keywords that people use to find your website.
In this comprehensive guide, we’ll walk you through how to use Google Search Console for keyword research and how to optimize your website for SEO using the data you obtain from the tool.
Understanding the Function of a Search Engine and Keyword Searching
Before we dive into how to use Google Search Console for keyword research, it’s important to understand the function of a search engine and why keyword searching is important for SEO. Search engines like Google use complex algorithms to analyze and rank web pages based on a variety of factors, including keywords. Keyword searching is the process of researching and identifying the most relevant and popular keywords related to your website’s content and using them strategically in your website’s content and metadata.
How to Use Google Search Console for Keyword Research
Step 1: Verify Your Website with Google Search Console
To use Google Search Console for keyword research, you must first verify your website with the tool. Log in to your Google Search Console account and add your website. Follow the verification steps provided by Google to verify your ownership of the website.
Step 2: Access the Performance Report
Once you’ve verified your website, you can access the Performance report. This report provides valuable data on the keywords that people use to find your website, including the number of clicks, impressions, click-through rate (CTR), and average position for each keyword.
To access the Performance report, click on the website you want to analyze in your Google Search Console account. Then, click on the Performance tab in the left-hand menu.
Step 3: Analyze the Performance Report
Use the data provided in the Performance report to identify the keywords that are driving traffic to your website. Look for keywords with a high CTR and low average position, as these keywords indicate that your website is already performing well for those terms. You can also use the data to identify keywords that you are not ranking well for and that may require additional optimization.
To analyze the data, scroll down to the Queries section in the Performance report. Here, you’ll see a list of the keywords that people have used to find your website, along with their impressions, clicks, CTR, and average position.
Step 4: Export the Data
To export the data from the Performance report, click on the Export button at the top of the report. You can choose to export the data in various formats, including CSV, Google Sheets, and PDF.
Step 5: Analyze the Exported Data
Once you’ve exported the data, you can further analyze it to identify keywords that are on page 2 to 5 of Google. These are keywords that are not ranking well, but that have the potential to drive more traffic to your website with additional optimization.
To identify these keywords, sort the exported data by average position. Look for keywords with an average position between 11 and 50, as these are the keywords that are on page 2 to 5 of Google.
Optimizing Your Website for the Identified Keywords
Once you’ve identified the keywords that are driving traffic to your website, it’s time to optimize your website for SEO. Add the identified keywords strategically to your website’s content, including titles, headings, and meta descriptions. Make sure that the keywords are used in a natural and relevant
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